Launching NordicTrack, Immersive Screens & Digital Platform

March 25, 2024 3 min read

Launching NordicTrack, Immersive Screens & Digital Platform

NordicTrack, a well-known brand in the fitness industry, has a rich history that dates back to the 1970s. Let's take a closer look at how this iconic company has evolved over the years.

Origins of NordicTrack

In 1975, NordicTrack was founded by Edward Pauls in Chaska, Minnesota. The company initially focused on creating cross-country ski machines that simulated the motion of skiing. These machines quickly gained popularity due to their effectiveness in providing a full-body workout.

  • Innovation and Expansion

As the fitness industry evolved, NordicTrack continued to innovate. In the 1980s, the company introduced its first line of treadmills, which became a huge success. This marked the beginning of NordicTrack's expansion into other fitness equipment, including ellipticals, exercise bikes, and strength training machines.

  • Acquisition and Growth

In 1998, NordicTrack was acquired by ICON Health & Fitness, a leading manufacturer of fitness equipment. This acquisition allowed NordicTrack to leverage ICON's resources and expertise to further grow its product line and market presence. Today, NordicTrack is a global brand known for its high-quality, innovative fitness equipment.

  • Technological Advancements

Over the years, NordicTrack has embraced technological advancements to enhance the user experience. From interactive touchscreens to virtual training programs, NordicTrack has continuously pushed the boundaries of fitness technology. These innovations have made it easier for users to stay motivated and achieve their fitness goals.

  • Commitment to Fitness

Throughout its history, NordicTrack has remained committed to helping individuals lead healthier lives through fitness. The company's dedication to quality, innovation, and customer satisfaction has solidified its position as a leader in the fitness industry. Whether you're a beginner or a seasoned athlete, NordicTrack has a range of products to support your fitness journey.

As NordicTrack continues to evolve and adapt to the changing fitness landscape, one thing remains constant – its commitment to helping people live healthier, happier lives through exercise. With a rich history of innovation and a dedication to quality, NordicTrack is poised to remain a trusted name in our fitness industry for years to come.



Key Products

NordicTrack offers a wide range of products to suit every fitness need from Foldable Treadmills, Indoor Bikes, Ellipticals, Gliders & Rowers, all with industry leading screens and immersive content. From the popular Commercial Series Treadmills to the versatile Fusion CST strength training system, NordicTrack has something for everyone. Their products are designed with the latest technology and features to enhance the workout experience.

Explore the NordicTrack Fitness Range




Exploring iFit Technology

One of the standout features of NordicTrack products is the innovative iFit technology.Read our dedicated iFit article, its a comprehensive fitness platform that provides interactive workouts, personalized training programs, and virtual coaching. With iFit, users can experience immersive workouts in stunning locations around the world, all from the comfort of their own home.

Not only does iFit offer a wide variety of workout options, but it also tracks progress, provides feedback, and adjusts workouts based on individual performance. This personalized approach to fitness sets NordicTrack apart from other brands and helps users stay motivated and engaged in their fitness journey.

With the launch of their latest products and the integration of iFit technology, NordicTrack continues to lead the way in the fitness equipment industry. Whether you're a beginner looking to get in shape or a seasoned athlete wanting to take your workouts to the next level, NordicTrack has the products and technology to help you reach your goals.

Creating Your Consultation

If you wish to contact us for any reason, our dedicated team of customer service experts are here to help.

Please either fill in the contact form or send us a message using our online chat at the right-hand side of the screen. Our Customer Service Online Chat is available 7 days a week from 9am-8pm. If your enquiry relates to an existing order, please include your order number.