March 14, 2023 5 min read
Owning a personal training studio brings numerous advantages to your trainer brand and business. As with any self-employed entrepreneur, you can control the business in the way you prefer. The following are the top 3 main gains that come with establishing your own PT facility and we can help with your Personal training studio gym design:
When operating independently in a personal training studio, you are free to decide how much you charge per session, and will receive the full amount paid by the client, whereas in a gym or health club, you may be subject to a fee taken from each client session.
Owning a studio allows you to make scheduling adjustments to meet your requirements and offer increased convenience to customers as needed. This provides an opportunity to incentivise new customers, as well as enhancing your own organizational abilities via increased flexibility.
Gaining a return on your investment in constructing a personal training studio can be your own business opportunity, which can then be capitalized upon by taking on other trainers and renting out your studio to them and their clients.
When you’re opening a personal training studio, there are several factors you’ll need to consider when choosing a location and space. Choosing a location will depend on:
You should have completed some in depth market research to see where the gaps in the market are that you could fill.
Then you’ll need to decide on the geographical location so that you can start to narrow down your search for the space itself
We’ll run through some of the most vital considerations for this so you know exactly what to look for to suit your business.
If you want to know how to open a personal training studio, once you’ve chosen the area you want to work out of you’ll need to decide if you want to buy or rent a space. This will be affected by several factors including:
It may be that you live in a quieter area where you’re more limited on what’s available or there are far more properties available for purchase and conversion. However, you might live near a high street where it’s far easier to rent a space than in other areas because there’s existing studios or spaces with the appropriate planning permission available to rent.
There’s pros and cons to each depending on what you see for the future of your business and what the available leases will allow you to do.
However, there are disadvantages involved in renting, such as:
In terms of structural changes, this may affect the kind of equipment you can install and what you can do if you’re starting a personal training studio with a vision to expand in the future. For example, if you want to become a Boxercise instructor and use boxing techniques in your sessions, a landlord may not allow you to install things like a bag that may require structural changes.
The other option for opening your own personal training studio is buying a property. There’s huge benefits to this including:
There’s far more available for buying and renovating a property, however, so this is worth remembering when you’re weighing up whether to buy or rent
Another thing you need to consider when you’re deciding on a location for your PT studio is how much space you’ll need. This will depend on the style of training you specialise in and the range of different services you anticipate offering to your clients. For example, you’ll need to consider the following whilst you’re looking for a property to start your own personal training studio:
If you’re hoping to expand or offer different services to different demographics you might need the space to be big enough to separate or have another room attached.For example, if you become a sports nutritionist, offering bespoke nutritional services alongside training, you might want a separate more appropriate meeting space for these sessions.
If you want to offer group personal training or fitness classes you’ll need a space big enough to accommodate enough people to make the class and service financially worthwhile.
You’ll also need to consider the kind of activities you want to do with your clients. For example, if your personal trainer niche is Cross Fit you’ll need to ensure you have the space for different stations & Battle Ropes etc
If you want to know how to open a personal training studio that will attract as many clients as possible, you need to make sure that it’s accessible. This is true both in the geographical sense and in terms of catering to people with disabilities.
You need to make sure that the location you choose is easily accessible by a variety of people no matter their method of transport.For example, you don’t want to choose a location that has no good transport links and is only accessible by car. This will severely limit the amount of clients you can have and the demographic that you can cater to.
In terms of disabilities you should be mindful of the kind of training you want to do and the demographic you’re catering for especially if your considering rehabilitation or GP Referral activities.